Work Methodology

Work Methodology

Our Engagement Models

FTE Model

This engagement model involves full time resources who work on client projects and provide ongoing support to the client's team. Resource planning can be designed and scaled as per clients requirement. Analysts allocated to projects are well versed with industry trends and market opportunities to help clients achieve their objectives rapidly.

Project Based Model

A predefined model where the project scope is curated basis client need or industry trends and is finalized post discussions with the client and their team to achieve the best possible outcome and to formulate the best strategy for market penetration or expansion.

Custom Designed Model

Project customization is the process of curating and developing the overall project delivery process to meet the requirements of the client basis their specific need. This model helps clients to achieve desired results with cost and time efficiency and to develop customized strategies for growth.

Our Methods

  • Qualtitative

In Depth Interviews

Focus
Groups

Survey
Methods

Projective
Techniques

  • Quantitative

Concept of
Causality

Regression
Analysis

Discriminate & Logic Analysis

Factor
Analysis

Cluster
Analysis

Conjoint
Analysis

Econometric
Matrix Models

Time
Series

In Depth Interviews

A qualitative technique used to probe consumers to discover underlying attitudes, beliefs, motivations and feelings about products or services.

Focus Groups

A qualitative technique used to gain consumer insight and perception from the appropriate target market as it pertains to products or services, the development and distribution of products/services, issues and unmet needs in the market place.

Survey Methods

A quantitative methodology used to gather relevant characteristics about customers as to what products and services they buy; their needs and where they buy their products and services.

Projective Techniques

A qualitative technique used to gain consumer insight and perception regarding highly sensitive subject matter. This allows for the development of new products or services that may be of an acquired consumption or discrete nature.

Concept of Causality

A quantitative methodology used to determine a causal relationship between two variables in regard to whether a product or service price effects consumption rate or demographic profile’s effect on price point.

Regression Analysis

A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.

Discriminate and Logit Analysis

A quantitative model that explores and identifies the factors which differentiate frequent users, light users and non-users of a product or service.

Factor Analysis

A quantitative model that identifies the more salient variable influencers that effect product or service purchase from amongst many variables’ influencers. This permits a more focused strategy to be devised to increase product or service purchase based on the salient variables.

Cluster Analysis

A quantitative model that identifies subgroups within an established customer based. This allows for the detection of buying behavior of the subgroup; identify new product opportunities for the subgroup and the categorization of a vast data.

Conjoint Analysis

A quantitative model, that detects the salient variables consumers attach to attributes during their choice process. This allows the product or service provider to recognize the consumption-driving variables and utilize the variables in the development of new products and strategies of existing products.

Economic Matrix Model

A quantitative methodology used to determine a causal relationship between two variables in regard to whether a product or service price effects consumption rate or demographic profile’s effect on price point.

Time Series

A quantitative technique used to predict future productivity and profitability, i.e. will summer sales remain even or will there be a decline?

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