A qualitative technique used to probe consumers to discover underlying attitudes, beliefs, motivations and feelings about products or services.
A qualitative technique used to gain consumer insight and perception from the appropriate target market as it pertains to products or services, the development and distribution of products/services, issues and unmet needs in the market place.
A quantitative methodology used to gather relevant characteristics about customers as to what products and services they buy; their needs and where they buy their products and services.
A qualitative technique used to gain consumer insight and perception regarding highly sensitive subject matter. This allows for the development of new products or services that may be of an acquired consumption or discrete nature.
A quantitative methodology used to determine a causal relationship between two variables in regard to whether a product or service price effects consumption rate or demographic profile’s effect on price point.
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.
A quantitative model that explores and identifies the factors which differentiate frequent users, light users and non-users of a product or service.
A quantitative model that identifies the more salient variable influencers that effect product or service purchase from amongst many variables’ influencers. This permits a more focused strategy to be devised to increase product or service purchase based on the salient variables.
A quantitative model that identifies subgroups within an established customer based. This allows for the detection of buying behavior of the subgroup; identify new product opportunities for the subgroup and the categorization of a vast data.
A quantitative model, that detects the salient variables consumers attach to attributes during their choice process. This allows the product or service provider to recognize the consumption-driving variables and utilize the variables in the development of new products and strategies of existing products.
A quantitative methodology used to determine a causal relationship between two variables in regard to whether a product or service price effects consumption rate or demographic profile’s effect on price point.
A quantitative technique used to predict future productivity and profitability, i.e. will summer sales remain even or will there be a decline?
