Home

Deciphering Emerging Market Trends

Untapped Markets offers a wide range of research & consulting services, each individually tailored to meet specific business challenge. Whether you are looking at market feasibility study or fund raising or competition benchmarking, our services are designed to provide the best possible insights to help your business

Learn More

Our Network

Partners
Industries
Clients
Projects
+

What We Offer

Our team is equipped with industry’s best measurement tools along with global research & consulting expertise, designed to help you find the right answers and contingencies in a constantly changing world.

We understand the ambiguity and volatility present in the business environments, and the complexities involved within the decision-making units. Our local team centers and research partners across Asia, Europe, Middle East and US are highly experienced in drawing out appropriate information from relevant market sources within the shortest possible time.

Market Sizing & Opportunity Research
Forecast & Trend Analysis
Consumer and Business Analytics
Idea Feasibility & Adoption
New Product Development Research
Pricing & Branding Research
Competitive Benchmarking
Channel & Go-To-Market Research
Lead Generation Services
Vendor Selection Services
End User Sector Analysis
Customer Satisfaction & NPS Survey
Due Diligence Research
Business Incubation Services
Fundraising Advisory
Core Team Building Services
Learn More »

Industries We Serve

Agriculture

Automotive, Transportation & Logistics

Banking, Financial Services & Insurance

Consumer Products and Retail

Defense and Security Systems

Education and Recruitment

Energy and Utilities

Food & Beverages

Healthcare Services & Pharmaceutical Life Sciences

Manufacturing and Construction

Media and Entertainment

Metals, Mining and Chemicals

Government Sector and Administration

Technology and Telecom

Our USP

We are willing to do things differently to change how things have been done in the past and to lead others into a new path, so to create value for all stakeholders

Competency

Experienced Consultants and Wide Network of Industry Panel Experts

Exclusivity & Confidentiality

Each project is curated exclusively for each client and kept highly confidential. Data is not shared with any other stakeholder in the same industry

Integrity

We Never Overpromise and Underdeliver. We do what we say.

Yearly Update

We understand the importance of real time data in changing business environments and therefore, we give our clients an annual updation of their report at no extra charge or at minimal costing.

Actionable Insights

Creative application of up-to-date research methods, results in truly actionable insights for the client.

What Our Clients Say

We appreciated the attentiveness of the consultants at ‘Untapped Markets’ and their constant focus on meeting our expectations. Ultimately, the goal was reached, we now have a clear understanding of how to better position our brand for success.
Harish Kumar
Harish KumarSuper Ice & Chilling Plant
It is always crucial to have partners to lean on that you can trust to get the job done. Untapped Markets is the perfect partner. They never hesitate to completely embed themselves within the research project, and are always there to support, brainstorm, and make suggestions during the entire project journey.
Sakshi Duggal
Sakshi DuggalMarketing Head, JTR Spices and Condiments Pvt Ltd
I am very happy with the final draft of the report. I would like to heartily thank the team for providing good data with meticulous work. I am highly satisfied with the way data are analysed and incorporated and the way the report is drafted
Ashutosh Pandey
Ashutosh PandeySRF Limited
Let's Connect

Market Sizing & Opportunity Research

Make accurate and informed decisions on the scale of your investment. Data, insights, and intelligence to understand your market and drive the growth of your business. Our experts synthesize information from syndicated reports, secondary data, primary research studies, social media intelligence, industry experts, internal data and other sources to provide a complete picture of your market.

Forecast & Trend Analysis

A method to analyze the statistical data and recorded market behavior over a defined period and generate valuable insights using this data for strategizing and forecasting future business plans. We help our client to understand the market behavior across a broad timeline of 10, 20 and 30 years to better prepare them of what to come in future.

Consumer & Business Analytics

Forward-thinking businesses are engaging with their customers in real time, at a granular level. The wealth of data, an average business accumulates in its day-to-day operations, it’s important to have a clear strategy for collecting, sorting, filtering and analyzing the right customer data for your specific goals and needs. You can use this data to refine your business processes, improve the customer journey and engage in predictive analytics, but only if you identify the specific data you need and we help you do that.

Idea Feasibility & Adoption

Ideas are never in short supply, but they must be screened to eliminate those with no chance of success. A feasibility study is an analysis that takes all of a project’s relevant factors into account—including economic, technical, legal, and scheduling considerations—to ascertain the likelihood of success in project implementation. We help our clients to understand what their idea could evolve to and what they need to do to stay ahead of the market.

New Product Development Research

Develop winning products and services rooted in consumer needs. We partner with brands from the outset, helping them generate ideas and shortlist the right concepts to take forward. Then working in close collaboration, we help our clients to refine, develop and test these further to create marketing-beating products and services. We merge innovation, brand, consumer need together into the next best possible solution the market need.

Pricing & Branding Research

We have developed theoretical models to investigate the relationship between price and customers’ perceptions of products. We understand that it is extremely important for our clients to be able to estimate the impact of price changes on sales and profits and how it will impact consumer response, competitive response, and unit volume. We bring competitive pricing and brand creation together to create a strong, distinctive image of our client’s product and services in the minds of their target customers.

Competitive Benchmarking

We help our clients understand the offerings and services of their competitors, and the related markets and industries. We compare companies and capture all the necessary information using market research, process analysis and financial analysis. Our team then creates an exhaustive dashboard with all the data parameters, cross compared with each other to understand how our client can stand out from the rest and to spot the right market opportunities.

Channel & Go-To-Market Research

Our GTM solutions help companies maximize the effectiveness of their internal capabilities and translate their sales and channel strategies into field-ready sales plans that drive above-market growth. We build perfect mix of Product, Price, Place, Promotion and beyond to disrupt the industry they are looking to enter and amplify the channel revenue and growth of client and their partners.

Lead Generation Services

Scrutinizing our client’s target market and building a strategy that helps them in engaging with the right decision makes within their market is what we do in this process. Qualified and quality leads is what we deliver each time, no matter what the product is or how niche the industry is. We even schedule the meetings with target decision makers/customers for our clients. We do not build customer lead database; but we foster mutually beneficial relationships among our client and the target leads, and we maintain exclusivity in each lead generation project.

Vendor Selection Services

Dynamism in business environments have created hindrances for many of our clients to understand which technology and operation vendors they should select & reach out to, for their long-term requirements. At times, they have numerous choices and at times, they have none. Therefore, we offer our clients a multi-dimensional vendor selection strategy based on requirement identification & scope, a smart & detailed RFI & RFP document creation, cost & benefit analysis and a negotiation power strategy which helps them to make an informed decision while selecting their long-term partner in their growth story.

End User Sector Analysis

We help our clients to find new end user segments or markets to focus on, when they believe that their current market is saturated or reaching maturity. It starts from understanding their current product’s value proposition, need for product innovation or modification, unexplored markets where product could be introduced and understanding how to connect with the new users. We devise effective business and marketing strategy which helps our client to acquire new customer and increase their outreach in the market.

Customer Satisfaction & NPS Survey

Our team has an expertise in asking the right questions from the customers to gain an accurate understanding of how they perceive a brand. Our surveys are built in such a way which brings out the underlying problem of why a brand is losing its shine in the market and what led customers to switch to the other brand. Our survey results are measurable, realistic and value driven which makes them an effective navigational tool to understand the next possible shift in consumer behavior

Due Diligence Research

We provide our clients with comprehensive due diligence research services so they can better protect their investments and make crucial business decisions in the lowest turnaround time. We curate a cost-effective tool to detect legal, regulatory, financial and reputational issues in a new business partner or vendor, allowing our client to see a fuller picture so that they can determine the risk level and identify any potential red flags, which helps them mitigate against financial crime and reputational damage.

Business Incubation Services

We have always fostered innovation and have always inspired entrepreneurs to think out of the box. We have helped entrepreneurs unlock the true value of their ideas with the right mentorship programs. Our services include help to entrepreneurs with Funding, Product development, Testing and Trials, Mentoring, Professional Consultancy, Manpower for day-to-day operations and several other services. Our experience and background help them to assess potential and risks at a very early stage and build a strong foundation for a phenomenal growth.

Fund-Raising Advisory

From imparting knowledge on how valuation model works to connecting with the right investors is what we deliver to our clients in our fund-raising advisory services. Our team interacts closely with private equity funds, venture capital funds, high net worth investors on an ongoing basis and has a good understanding of their focus, investment criteria, thesis and philosophy, and preferences which help us to facilitate the most appropriate investor-company fit, thus delivering the best value. We make sure that our clients achieve the next growth milestone with the right investors and mentors on their side.

Core Team Building Services

Hiring the best leadership teams is no easy task. Identifying the right talent fit out of the whole lot is what we do for our clients. Our headhunters and partners specialize in culling out only the best board members, chief executive officers, presidents and other senior management professionals across multiple functions and industries for global and domestic organizations. We go through an exhaustive selection process where we thoroughly vet candidates, interview them, assess them, and check their alignment with our client’s values and long-term goals. We build teams who lead the organizations to new heights.

info@untappedmarkets.in
© 2026 All rights reserved.
Facebook Instagram Youtube